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26 Jul
Ways to Effectively Use Social Networks

Posted by Francois Muscat On July - 26 - 2011

Social networking should be part of your digital marketing strategy.  Social networks is the new frontier in marketing exactly like blogging was and still is.  The traffic that you can get from personal connections like LinkedIn, Facebook and Twitter is just too big to ignore.

The most effective and best way to use social networks is to research and choose the ones that most closely matches your market.  Find the networks that most closely resembles your “ideal customers” and then spend some time to really network and become part of the group.

Social networking tips

  • Choose a social network that includes your targeted demographic.  Remember that smaller networks tend to be faster and easier to connect with.
  • Goal: decide on what you want to accomplish with social networking and what industries that you want to reach.
  • Spend some time to interact with the members and become part of the group. Don’t just visit occasionally.
  • Never go on social networks looking for customers to convert for a quick sale.  Always go in with the idea to build relationships.  Once this has been done, the sales or business leads will follow. You will also be able to create many unexpected alliances that can cause your business to benefit in many unexpected ways.
  • Constantly adjust your approach and try new things to get new and better results.
  • Real benefits come from networking over a long period.  Never expect instant results and the results you get will be proportional to the effort put in.

Click here to get more expert how-to‘s for your company’s social media initiatives

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About the author: Francois Muscat
Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has more


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