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28 Aug
Using LinkedIn to Increase your Online Profile

Posted by David Duncan On August - 28 - 2010

LinkedIn is a business network that has grown exponentially over the past few years and the reason for this is that it is an invaluable digital marketing tool for finding people who can help you to reach your goals. One of the main benefits of using LinkedIn is that it helps you to discover the relationships between people and the mutual contacts who can introduce you to other influential people. Also for people who run professional organizations or associations, LinkedIn will stimulate the dialogue and interaction between members thereby attracting more members.

Your LinkedIn Network

LinkedIn is a three degree network in as much as it only considers your first three degrees as your network. So people you know are the first degree, their connections are the second, and those that know them the third. This makes sense since the more degrees of separation the less personal the connection and the harder it is to reach them. If you want to reach people who are outside of this you should become a member of a group that they are a member of. You may then contact them directly, as long as they have not changed the standard privacy settings, which most do not.

Join LinkedIn Groups

LinkedIn Groups can also help you to raise your online visibility. If you think of online networking as being based on increased communication, then you should be taking part and sharing or giving information, asking for help and thanking others for help provided. This will increase your visibility and profile, as well as strengthen your relationships with those in your network.

So take some action and

  • Answer questions in the Discussion forums and post relevant articles in the News section
  • Ask for help and information from your network, make sure you have thought through the question and people will provide help and assistance to you, which helps to build relationships
  • Thank people in public, in a current discussion or forum or start a new thread. Be specific and generous and you will be amazed at the results you will obtain.
  • Provide a recommendation to someone who has provided a service or helped you in some manner.

So if you wish to use the network to find new customers, a new employee, supplier or partner, then LinkedIn can provide the information and connections to make that happen.

Join our network on LinkedIn for daily updates and some best-in-class industry tips for your company’s digital marketing strategy.

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About the author: David Duncan
David Duncan became a WSI Consultant after an International career in Business Management and more


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