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17 Oct
Use Social Media to Improve Search Engine Rankings

Posted by Francois Muscat On October - 17 - 2010

Everywhere you will find companies jumping into Social Media Marketing to engage with potential customers in conversations. It is quickly becoming essential to any company’s digital marketing strategy. Social Media Marketing (SMM) uses a combination of social networks, Twitter, YouTube, blogging, social bookmarking and more. What many don’t realize is that Social Media Marketing can be used to quickly raise the organic SEO search results for their website, blog or online profile.

Organic SEO uses keyword phrases prominently on the web page itself (links, headings, body text, etc.). To get the best results from organic SEO, an effective and good link popularity strategy must also be applied. The links from Social Media are amongst the most powerful available.

Use these strategies to raise your organic SEO search results with Social Media.

Add a blog

Add a blog to your website.  Writing original and interesting posts can be a natural link magnet from other blogs.  Other bloggers will naturally link source articles that they reference in their blogs.  Links to your blog which is part of your website, will benefit the entire website and domain.

Content is king

By adding a blog to your website you can regularly add keyword rich pages to your website. More content pages on your website will give the search engines more to index and to bring in more search traffic.  More content will also provide more potential for attracting links.

Whitepapers and articles

Post authoritive whitepapers and articles on your website.  Provide data and observations of your industry market, make predictions and offer advice.  These kinds of articles are powerful attractors of links.

Social bookmarking

Delicious, Digg, Stumbleupon and Reddit are highly authoritative social bookmarking sites which can dramatically improve search engine rankings if used properly.  Add plugins to your blog that allows for easy bookmarking by your visitors.

Learn more  SMM techniques that will quickly amp up your online customer engagement and increase your site’s search engine ranking!

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About the author: Francois Muscat
Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has more


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