SEO
At WSI, we have the expertise to put your site on page 1 of the search engines.
Email Marketing
Engage your customers with Email Marketing and increase your ROI.
Web Analytics
WSI not only integrates analytics with your site, we use that data to help improve it!
 

30 Mar
Unraveling the Mystery of Social Media ROI

Posted by Maribel Guiste On March - 30 - 2012

There’s still some cloudiness when it comes to properly calculating social media ROI, but it’s worth investigating.

Social media is a big part of your business’ digital marketing strategy. With all the social platforms sprouting up and taking off (Facebook, Twitter, Pinterest), the possibilities to market yourself are almost endless. A little creativity can go a long way to growing your online reputation and your ROI. And it can happen much faster than with traditional media.

Can you track your social media return on investment?

Not everything you do on Twitter and Facebook is going to move people directly to the checkout every time. What it will do is increase your visibility. In regards to ROI, what is your reputation worth? One way to calculate is by asking how much that syndication and reputation outlet would cost in real media dollars. Considering Facebook and Twitter are free (unless you buy ads), the cost of social media is relatively low compared to newspaper or television campaigns.

Here are a few things to consider when putting together a social media marketing campaign:

  • Realize what you will be missing out on if you don’t engage
  • Make sure all social channels are aligned towards one single goal
  • Understand it takes time to cultivate and nurture social leads

Tools Available for Your Social Media ROI

As marketers and developers continue to unravel the mystery of social ROI, the number of social monitoring tools is growing. Recently, Google launched a Social Reports addition to Google Analytics, while Adobe launched Adobe Social. As more digital powerhouses release options for social media tracking, it becomes clear just how important so-called “vanity metrics” is to marketers.

In the end, it’s all about what your business needs from your social media campaign, be it followers, likes or general brand awareness. 

Looking to get the most out of your social media efforts? Contact a WSI Internet Consultant today and get a strategy that works!

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay

Category: Social
Tags: , , , , , , , ,
Written by:

Related Topics
 

About the author: Maribel Guiste
Maribel Guiste, a Certified Franchise Executive (CFE) leads WSI Franchise Operations in her role as Vice President and is WSI’s liaison to the v...read more

 



Signup for our newsletter via email to receive all the breaking news, events and information regarding Social Media Marketing, SEO, Search engine Marketing and other Business Opportunities straight to your email.

Enter your email address: