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09 Mar
The Value of Online Press Releases

Posted by David Duncan On March - 9 - 2010

Would you like to improve your search engine visibility easily and effectively? Are you looking for innovative ways to entice high-value websites to link to your company? If this is the case you should consider using online press releases more and more.

You can create an online press release about many subjects, but in order to have the impact you need, ensure that the message is of interest to a specific audience. You could write on specific technical or industry specific subjects and submit them to journals and magazines that serve your niche. Alternatively you can highlight something new and interesting about your company or business in your area and send it to a news source that might be interested in what you have to say. Perhaps you have launched a new product or service but you need to find a newsworthy angle in order to promote it. The journalist needs to know what the news story is at a glance and why their specific audience would care.

What makes an effective Online Press Release?

You need to grab the attention of the reader right away and create a compelling and easy-to-understand story that will capture the attention of the reader who is scanning many similar stories. You need to get your point across quickly and make it easy for the interested journalist to contact you for more information.

How Does this Improve my Search Engine Visibility?

Links from News organizations are sought after because the news sites are considered high value web sites. They have lots of fresh content every day and they link to many other reputable sites. A link from a news site will carry more digital marketing weight than a link from a smaller site, and will, therefore, have a greater effect on your placement in the search results.

Create a Press area on your Web Site

You can create a specific area on your web site that contains all of your press releases and company news. This is a great area on the site to add fresh content on a regular basis, and it can have a huge effect on your company’s ability to reach new audiences. The links you receive will make it easier for your customers and prospects to find your business on the search engines, which makes it worth the time invested in spreading the good news that relates to your business.

For reference, check out some of WSI’s online press releases in the WSI Newsroom.

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About the author: David Duncan
David Duncan became a WSI Consultant after an International career in Business Management and Consultan...read more

 
  • lunkeless

    David, good post. I agree 100%. I use online press releases for the majority of my clients. They easily grasp the concept, tracking services provide quick validation and measurement of the visibility and the benefit–clients love to see that. And of course the SEO value cannot be argued with.

  • lunkeless

    David, good post. I agree 100%. I use online press releases for the majority of my clients. They easily grasp the concept, tracking services provide quick validation and measurement of the visibility and the benefit–clients love to see that. And of course the SEO value cannot be argued with.




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