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14 Sep
The Difference Between Advertising and PR

Posted by Tracy Spence On September - 14 - 2010

With public relations, a company does NOT pay directly for the exposure it secures. It’s this third-party endorsement that gives PR its power and credibility; again it’s what people say about YOU.

The aim of PR is to promote your products or services, show off your brand, and make people aware of the good things about you, your business, your company services or products. We all know that business is not a level playing field. Your competitors may use everything in their power to make sure they are seen more than you are, and so you may have no choice but to fight back.

The thing that should make you stand out from the crowd though will be your reputation. You may have the same offering at the same price as Joe Blogs down the road, but you have the experience and the knowledge. You have standards and testimonials; you have YOUR reputation.

That’s what makes you special, and that’s what often closes the deal. Online PR is no different and social media should be considered an integral part of your digital marketing mix.

What is the benefit of PR using Social Media?

Public relations can play a critical role in achieving a competitive advantage no matter how big or small. For example:

  • Opening new markets: for our smaller companies, this could be the lifeline you need to grow and survive.
  • Creating a high value for products and services: If your reputation is valued, then you become more valuable.
  • Attract high-calibre employees: This could be vital to sustain your business’ growth.
  • Access funding and investors: Cash flow could be an issue, but if you have a great reputation, then you are more likely to get the investment you need to take your business to the next stage.
  • Protect your business in times of crisis: There is no guarantee, but if you are a reputable company, then you stand more chance of surviving.

All organizations, whether local or international, big or small, benefit from public relations.
There is a real GAIN to be had from using PR!

Discover even more benefits from incorporating a strong social media strategy into your business’ online PR initiatives.

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About the author: Tracy Spence
At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% more

  • Lou U

    Hi Tracy, good post. What would be helpful is another post describing the different types of PR available, and how a small business can go about getting visibility on each of these mechanisms.

  • Marie

    Good points. Thanks for sharing. Definitely cleared up some issue for me.

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