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03 Mar
Social Media should be used with other marketing campaigns

Posted by Francois Muscat On March - 3 - 2010

Social Media Marketing (SMM) should always be used in conjunction with other traditional marketing campaigns. Social media combined with traditional marketing methods will increase returning visitors and help strenghten SEO efforts. This can also help your branding and lower your marketing costs. Before we jump the gun, are you familiar with the term social media marketing?

“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.”

Some say that Social Media Marketing is new, but it isn’t. It has been around for a while now but only gained massive awareness with the birth of Web 2.0 technologies.

So how can you integrate this “new” trend with your existing marketing campaigns?

Increase return visitors

The first step that is the most common in social media marketing is to integrate a blog into your website with easy bookmarking functionality. If you provide valuable interesting content that encourages conversation with your visitors, you will develop a readership.

By regularly mentioning your services, products, brand and other keywords, you will steadily increase your stream of visitors. You can also talk about your blog in your traditional marketing campaign to draw curious new visitors to see what is being said on it.

Search Engine Optimization

A natural result of social media is that if you provide unique interesting content, people will be engaged by what you said and link to it if they agree or disagree. This can lead to allot of discussions and conversations throughout the web. These links can increase your overall marketing strategy.

Use keywords from your SEO campaigns in your discussions to boost the rankings of your website for these keywords.

Branding and awareness

Social media is a very strong digital marketing tool to help increase brand visibility and authority. To give you an example, Facebo0k ads builds name recognition and brand exposure. With YouTube you can post a catchy video about your products and services and this can spread virally.

In any marketing campaign, doesn’t matter how you look at it, the more you see a product, the more likely you will be influenced by it, even if you don’t want to be.

Save money

Interaction through social media takes time and dedication but the benefits you can receive from it, out weights the cost and time involved. Social media is also cheaper than most other traditional marketing methods. This can stretch your campaign budget while improving the overall reach of your campaign.

Social media has shown tremendous growth over the last couple of months. Everywhere you look on the web for social media you will find a trace of it. Combine social media with your traditional marketing campaign to have a multiplying effect in delivering results.

Leave a comment below if you require more information regarding Social Media Marketing.

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About the author: Francois Muscat
Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has more


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