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15 Jun
Search Engine Optimization in a Social Media World

Posted by Francois Muscat On June - 15 - 2011

Blogs, Wikis, Web 2.0, Social Networking and the changing of search algorithms has changed the search engine optimization industry. What worked well a few years ago, does not work that good now. With all the changes, content and link popularity is still critical to get top SEO results with the transition into Web 2.0.

The rules for SEO keeps on changing and evolving as search engines constantly improve their search algorithms.  Why all the changes? It is quite simple; most of the search engines make their money through Pay Per Click (PPC) advertising such as Google Adwords. Better quality search results will bring more people to the search engines and this brings in more advertising money.

Search Engine Optimization

A while back it was all about building quality links and waiting for the search engines to discover and index your content. This was a slow process and many people in the website marketing industry still believes this is the only way to get your website indexed.  They are wrong!

With the transition into Web 2.0 (Social Media),  it is easier to get your content noticed and be read by interested people.

What has stayed the same?

The foundation for SEO is still quality content with keywords.  I’m not talking about the keywords found in the meta tags for a specific page, but how relevant the keywords are in the content, links, anchor text of the page, etc. Choosing the right keywords that accurately describe your services or products that also have visitor traffic is at the heart of SEO.  By optimizing “visible text” with keywords and phrases is very important for SEO.

Web 2.0 and Blogs

The search engines (talking about Google again), adores blogs. A blog together with the right social media optimization is a powerful way to increase the search engine rankings of a website or online profile. If you haven’t yet embraced Web 2.0 or blogging, you are behind the times.

Link-rich blogs is a very important part of building link popularity and it should be considered by any business that is seriously working on promoting and optimizing their website. In addition to link popularity, blogs are responsible for introducing new content at an ever accelerating rate.

Check out the WSI Social Media Strategy Guide, which has more tips, tools and techniques for your company’s social media optimization strategy.

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About the author: Francois Muscat
Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has ...read more

 
  • http://www.wsidigitalmarketing.com/ WSI Digital Marketing

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  • http://pulse.yahoo.com/_3HPBVYMBR64WTAFTUHFEEENCB4 Aileen Watson

     Seo has played a vital role in rapid increase of the business.. I must say that everybody should go for it.. Business will definitely grow with the help of it and these days social media is one of the best medium..




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