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29 Sep
PR: How is it done?

Posted by Tracy Spence On September - 29 - 2010

Public relations professionals use many different techniques as part of their PR campaigns, things we all know work:

  • Networking
  • Public Speaking
  • Freebies
  • Sponsorship
  • Media Relations
  • Viral Campaigns

The thing with PR is that even a calamity can often be used to create good PR. Just look at Gillian G-string: remember the Bob Sleigh competitor whose latex suit split at the seams. The sport was actually very pleased with her “exposure”; it raised their profile ready for the Winter Olympics 2010. It did Gillian a world of good too; she carried on regardless and laughed it off.

And have you heard anything about the company who made the suits? Of course not, because the spin was played on the good news. On the other hand of course, negative PR can do a lot of damage if it is not addressed quickly. The Internet is full of places where people can comment, positively or not, about products, services, companies and people. So the strength of your digital marketing strategy is vital! Being able to respond, correct or sometimes eat a little humble pie is very important for a business. The aim of PR is to handle the bad news, but to promote all your good news in such a way that all you can see and hear is the good news.

Check out more tips, tricks and industry secrets for your business’ online public relations strategies.

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About the author: Tracy Spence
At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% more

  • MarcLuber

    Good post. I’m a big fan of the freebies aspect of PR and marketing. Not because I get to receive a free product as a (potential) customer…but if, for example, a company sends their reps out to the beach with a truck full of soft drinks….or to the grocery store with samples….it allows the opportunity for a face-to-face dialogue. As a customer you get to not only sample the product but ask questions of the company’s rep and learn about the product, get a vibe for the company, etc. I think it’s an important level of engagement.

  • thermostats

    Public relations professionals use many different techniques as part of their PR campaigns, things we all know work: …

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