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Public relations professionals use many different techniques as part of their PR campaigns, things we all know work:
- Networking
- Public Speaking
- Freebies
- Sponsorship
- Media Relations
- Viral Campaigns
The thing with PR is that even a calamity can often be used to create good PR. Just look at Gillian G-string: remember the Bob Sleigh competitor whose latex suit split at the seams. The sport was actually very pleased with her “exposure”; it raised their profile ready for the Winter Olympics 2010. It did Gillian a world of good too; she carried on regardless and laughed it off.
And have you heard anything about the company who made the suits? Of course not, because the spin was played on the good news. On the other hand of course, negative PR can do a lot of damage if it is not addressed quickly. The Internet is full of places where people can comment, positively or not, about products, services, companies and people. So the strength of your digital marketing strategy is vital! Being able to respond, correct or sometimes eat a little humble pie is very important for a business. The aim of PR is to handle the bad news, but to promote all your good news in such a way that all you can see and hear is the good news.
Category: Social
Tags: Digital Marketing, networking, PR, Public Relations, reputation, Social Media, strategy, viral campaigns,
Written by: Tracy Spence
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 At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% p...read more |
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