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22 Nov
Online PR Progress

Posted by Tracy Spence On November - 22 - 2010

When the Internet was created, I imagine no one really understood its full potential, and certainly no one would have predicted where we are now.

When people started using the Web it was for the occasional search and perhaps the odd email. As things moved on and developed, we found emails became a more common place because it was a quicker way to make contact with someone, especially in business.

E-commerce was developed and people started to search products and services online. People started to realize that the whole world was open to them and not just their local store. The Internet meant that companies really had to offer the very best service possible, the best products and good prices too.

Search Engine Optimization meant that people could push their website closer to the top, above the competition. But people still wanted more.

Social media changed everything. Not only can people search for the very best deals on the Web, but they can talk to each other too. They can tell the world about excellent customer service, about a great deal they found in their local shop, about the incredible news just announced in another part of the world.

Now, we have gone around full circle.

With social media, we have gone back to being able to “speak” to the shop keeper again. Albeit, online.

I know nothing beats face to face, but social media really has meant that business owners have to be honest and authentic once again. Surely that’s a good thing!

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About the author: Tracy Spence
At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% more


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