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23 Oct
How Your Business Can Use Blogging

Posted by Francois Muscat On October - 23 - 2010

You might have noticed lots of articles in the press and media lately about using blogs and social media to build and promote your brand and business. Social media includes social networks like Facebook and LinkedIn, blogs, Wikis like Wikipedia, YouTube and other social media (Web 2.0) websites. All of these can be used for digital marketing purposes, but none are more effective than marketing with your blog.

How does it work?

Blog marketing attracts interested readers. You would write regularly about related topics regarding your industry that your targeted customer is interested in. Including links back to your website will promote your website with the search engines. This means that it can increase your website organic SEO results. Unlike typical websites, blogs broadcast your message using RSS (Real Simple Syndication). Search engines and popular blog aggregators like Afrigator and Technorati will immediately be notified of any new content that is published on your blog.

Blogging for your business can get faster results than traditional Internet marketing. This is an excellent way to boost your online brand, increase your website’s rankings on the search engines, reach new potential clients, communicate with current customers and to publicize information about your company.

A blog is a tool that you should add to your bag of traditional marketing strategies. Blogs allows you to reach your targeted marketing niche. In the last couple of years, blogging has moved from the early adopters to the mainstream in business.

What should you write about?

Every blog should have a central topic that it addresses. What does your reader want to know? Always choose a topic that your ideal prospect wants to read about. The focus of the blog should be on presenting information, tips, advice, commentaries and opinions. Avoid direct selling and self promotion.

Blogging can get your business noticed online. Blogging also opens up a whole new realm that you wouldn’t find with just a website.

Learn more blogging tools and techniques at this free webinar “Blogging to Build a Reputation,” with WSI Social Media Expert Eric Cook.

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About the author: Francois Muscat
Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has more


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