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12 Oct
How to Get Your Business Noticed Online with Blogging

Posted by Francois Muscat On October - 12 - 2011

With a blog you can get your business noticed online quite fast.

Blogging opens a whole new realm than what you will find with just a normal website. Blogging is part of the online world known as Social Media. In online marketing, the call to action (CTA) and promoting your services and products is the name of the game.  In blog marketing, the  goal is the converse and interact with your visitors.

Since the goals are usually so very different with blog marketing than traditional online marketing, what results can your business expect from good blogging?

Results you can get from blogging

  1. You can reach new customers: With a blog you can reach readers that are interested.  These users are usually different than those reading traditional advertising or even your website.
  2. Build a following: You can build trust and credibility for your company, products or services by regularly writing interesting informative postings on your blog.  You will build a following of readers that will understand and know that you are the expert in your field.
  3. Inform customers: Do you produce products and sell? Blogs can build your market for these products by getting potential prospects to understand how your products and services can solve the problems that they might have. You can give them case studies on how your services or products are used.
  4. Open up communication: Always keep the lines of communication open between your customer and your company.  Customer service blogs enable the flow of conversation to travel in both directions and it can alert you to developing issues.
  5. Website rankings: Search engines adores blogs because they generate regular new keyword rich content. You can attract more search engines by researching and using keywords in your headlines and blog copy.  Always link generously from your blog to other websites.  You can also link to your own website within your blog postings.  Using keywords in the link text found in your blog postings is a powerful method to push up your organic website rankings.

To learn more about how you can generate great results through a company blog, visit

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About the author: Francois Muscat
Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has more


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