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08 Sep
How Much Does Your Reputation Matter?

Posted by Tracy Spence On September - 8 - 2010

Would desperate first-time buyers actually shy away from a mortgage deal because of the bank’s bad reputation?

When asked how important it is that a company, from which they are considering buying, shows a high degree of social responsibility, around 29%of the general population would say it is ‘very important.’ But among the brand influencers, around 43% would find corporate responsibility very important (source: PR Week).

So what about YOU? What does your REPUTATION say about you? Your reputation is key in public relations. When you are out visiting potential customers, your reputation possibly made it to the appointment first!

For PR, firstly we need to identify who our “public” is. Consider the people who we would want to think good things about us and our companies:

  • Employees
  • Customers
  • Prospects
  • Investors
  • Colleagues
  • Suppliers
  • The local community

Perhaps it is all of those groups… It really is very important to remember that PR is not just Customer Relations but encompasses everyone we meet or are involved with. PR is all about the impression our companies give, and remember it’s the people that make a company. This is all about us and our REPUTATION. Using social media in your company’s digital marketing strategy can enhance your profile, your communication and add to your credibility online, and all for a very small budget.

Learn more about the world class online strategies that will do wonders for your company’s reputation and PR initiatives.

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Category: Social
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About the author: Tracy Spence
At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% more

  • Brian

    Hi Tracy, cool article you wrote here. I think it's important to remember that PR happens everyday and at every corner we turn. I like how you said it's not just about the company it's about the individual.

    Peronally I think I've managed my PR and personal appearance very well but if I could go back I would have handled a few things differently lol.

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