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27 Oct
Great Online PR Tools: Sponsorship

Posted by Tracy Spence On October - 27 - 2010

Sponsoring a local charity, school or sports group can really raise your profile- both off and online. You can donate products, services, money or just time.

The benefits of sponsorship, no matter how small, are very real. Of course you have the benefit of increased exposure to all the people within that community, and then you have their extended communities too.

For example, if you sponsored a local school, their community would be the children, teachers, parents, governors, etc. Their extended community includes relatives of each of these, other suppliers, and if they have a newsletter that goes out to the local area, then potentially all of those people too. But the biggest personal benefit you get is a feel good factor, knowing that you and your company have acted with social responsibility – the knowledge that what you have given has benefited others who really needed your help.

This is an area that most traditional PR companies advocate. Look at the big names on our television screens. They all support a charity of some description because it increases their visibility and positions them as caring and considerate organizations. Whether it is a personality or a large company, they all support a charity of choice. The charitable sponsorship is a small part of the PR campaign. The word of your good deed is then promoted through various mediums to gain a positive reputation for you and your business.

Online, you can do a similar thing. Once you have the correct approvals from your chosen charity, you can issue an online press release. Once written, this press release can be posted on many press release websites.

In addition to this, you can announce your good deed on your choice of social networking websites, including your blog. You can see that we are starting to build up a checklist of digital marketing techniques that we can do in addition to traditional techniques.

Learn more about online PR and social media initiatives that your business can add to its digital marketing strategy to increase web presence and build brand credibility!

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About the author: Tracy Spence
At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% more


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