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06 Nov
Great Online PR Tools: Media Relations

Posted by Tracy Spence On November - 6 - 2010

When you consider the media, we automatically think of television, radio and newspapers. Online, there is an opportunity for all businesses to own their own television station, their own radio station and publish press releases online as well.

Create your own TV station

With video sharing websites such as YouTube, we can all post videos online to increase our exposure on the web and enhance our credibility. A good quality video can also be embedded into your website to showcase what you do.

Some people are lucky enough to have the opportunity to appear on television, and can use that footage on their own video channel, as long as they have the appropriate written approvals in place. Video upload websites also offer the opportunity to use keywords to ensure that your video can be found. This in turn increases the opportunity of your business’ visibility on the Internet.

Create your own radio station

Similarly, we can do the same with audio files, by creating a podcast. The beauty of a podcast is that is can be downloaded and the listener can tune in to your “radio station” whenever and wherever they want, and as many times as they want. Mobile phones and MP3 players mean that podcasts are the choice of more people than ever before.

Share your news stories

Online press releases are a great digital marketing tool to gain notoriety. Journalists are always looking for a new story, and if they don’t have to write it themselves, it really helps.

The press is looking for a story that perhaps has a feel good factor and may offer something of value or interest to their audience. Remember, journalists are not just from the national papers, but could be from specialty magazines, like “Go Fishing” or “Women and Home”. Your story could well be of interest to someone, somewhere.

Journalists and publishers subscribe to online press release websites as standard. In addition to a great story, they are looking for a really catchy headline and great images to go with them too. There is no guarantee that your story will get picked up and a lot of them will not. But you are pretty much guaranteed additional online exposure, because all these stories are jam packed with keywords and keyphrases that are indexed by the search engines.

Learn more about all the digital marketing tools and techniques that will get your company website indexed by the search engines!

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About the author: Tracy Spence
At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% more


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