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21 Oct
Great Online PR Tools: Freebies

Posted by Tracy Spence On October - 21 - 2010

One of the most cost-effective ways of promoting yourself and your business is giving some free advice.

Blogging is a great way of offering free advice by way of hints and tips. Your blog will most certainly be a wealth of information on a particular subject. And your blog will be indexed well by the search engines! In fact, Google has a special search area just for blogs. The more advice you offer, the more content and keywords your blog will have, and the better it is likely to be ranked.

Commenting on forums where appropriate is another great way of dropping a few hints and tips for people to read. All these comments, answers, hints and tips help to increase your relationship with your customers online.

Again, there is the added bonus of the keywords you can use within the content and the title to ensure your blog and website can be found more easily. In fact, even the comments other people make on your blog can be found by the search engines, so the more correspondence you have with your audience, the better.

Alternatively, you can organize a webinar, similar to standing up and giving a presentation, but it is done online. You just need a screen sharing software, a computer with microphone, you and your presentation. It takes a little organizing to get the attendees, but it is well worth doing as it really helps engage your public and set you apart from the crowd of competitors in your field.

To help attract webinar attendees, you can also use social media. Twitter is great for getting news out there quickly and often. And there are many delivery sites that help you with “tweeting” and then monitoring the traffic you get back. For all of your digital marketing initiatives, it is very important to make sure you understand your traffic, where it comes from, how it got there, etc.

Read more about how your company can build your online brand credibility through the WSI Digital Marketing System.

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About the author: Tracy Spence
At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% more


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