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25 Jan
Channels of Distribution

Posted by Tracy Spence On January - 25 - 2011

Building your channels of distribution takes time and effort, but with the right approach can really help build your online credibility.

Social Media Networking

Offline networking and word-of-mouth referrals are the very best way to do business.  Using social media to network online can increase your contacts that could be used (as long as you have obtained the appropriate permissions) to increase your database.

  • LinkedIn
  • MySpace
  • Facebook
  • Delicious, Flickr, YouTube and Digg can also serve as networking places…


The exchanges that happen within forums can help to build credibility that can be used to create a database.


Blogs are a great way to increase credibility, and with RSS feeds helping to push this out it can also help your SEO efforts.

  • RSS Syndication
  • Engage with other bloggers
  • Add yourself to blogger Blog Rolls


We have mentioned many times that news companies and journalists are always looking for stories to cover.

  • Develop a media list
  • Meet the needs of the publications you’re writing for – Test and Measure the results
  • Online Press release distribution
  • Create relationships with the media and become a trusted news source


Email marketing offers another great channel of distribution for your digital marketing efforts.

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About the author: Tracy Spence
At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% more


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