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09 Oct
Your Website is a 3-Legged Stool!

Posted by Chuck Bankoff On October - 9 - 2010

OK… I can explain this…sort of.

A successful Internet marketing campaign is like a 3-legged stool. It needs all 3 legs to remain balanced… and useful:

1. The Internet is a very visual medium. It requires a reasonable degree of artistic aptitude to ensure that even at a sub-conscience level you are positioned as a professional organization.

2. The Internet is a technical medium. New technology is constantly providing us with new opportunities to market our clients more effectively…The more technically sophisticated the Internet becomes, the more opportunity there is to focus on the third leg of the stool, which is BUSINESS.

3. The Internet Means Business. Face it, the internet is nothing if it isn’t the greatest commerce engine ever conceived.

If all 3 legs don’t measure up you’re going to have a pretty rocky situation. The issue is that most individuals are either left brained or right brained… They either have a creative aptitude or a technical aptitude. Few individuals posses both. That’s why most successful projects have historically been done by teams… not individuals.

The problem is that sometimes even teams with talented individuals covering all three legs have a hard time knowing where the hand-offs are. At the risk of forcing this analogy…that’s where the “seat” of the stool comes in (work with me here). The “seat” is a systematic approach to managing a website development, landing page implementation, and Internet marketing projects.

Before aligning yourself with any digital marketing company, make sure they have a standardized procedure with repeatable steps. Such as (you guessed it), the WSI Internet Solutions Lifecycle.

If they have a cool graphic like ours over there on the right, they may have actually put some thought into developing a viable system. If not, they may have a systematic approach but I would be sure to ask about their procedures for managing a project before I (here it comes) sit on their stool.

Learn more about the digital marketing systems and techniques that WSI uses to guarantee your company sees a high conversion rate.

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About the author: Chuck Bankoff
Chuck Bankoff is a WSI Certified Research Analyst, and has certified other WSI Consultants around the world in Landing Page Design and more


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