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10 Oct
Digital Marketing Success Story: Wall Street Institute

Posted by Hugo Valderrama On October - 10 - 2010

This particular success story is short but powerful.

The Wall Street Institute started its business of providing English lessons in a very small office in Bogota, Colombia. They quickly decided to have an active online presence, aiming to develop a website, a massive email-based campaign and a comprehensive digital marketing strategy.

A WSI Consultant based in Colombia developed the entire online campaign and the site for them.

After only 60 days of digital marketing efforts and activities, the Wall Street Institute received a phone call from a very large oil company which employed almost 20,000 people! Wall Street Institute met with the oil company and they were selected to teach English lessons to their large group of employees. With a client of that size and caliber, Wall Street Institute definitely started their business on the right foot.

Wall Street Institute personnel said that if they were planning to pursue an appointment with the management from this oil company before they had established an online presence, they never would have been given the chance to talk. Here, a strong digital marketing strategy undeniably made the difference between a failure and a success story.

Visit our Client Portfolio to read more digital marketing success stories from business owners just like you.

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About the author: Hugo Valderrama
Hugo F. Valderrama joined WSI in 2005. Since then, Hugo has become the Area Representative for the region of Colombia and is more

  • PradeepSarangadharan

    I completely agree with you..infact social media and digital marketing help a lot at the time of crisis, we did a social media campaign for one of our Client based in the health industry and the Twitter Campaign that we carried out for them helped them gain base with all the patients and people looking for their specialized treatment online..
    we got intrigued with the power of Twitter here, as one day there was a patient who required immediate surgery and a particular blood group with some special parameter requirements was the need of the hour..we took the details from the management and tweeted on their twitter profile..and amazingly within 5 minutes they received the blood with the special requirements that were needed..
    The doctors had told us that had it not been for the twitter profile it would have taken a minimum of 8 to 12 hours to get the blood group with the specified statistics but the patient had to undergo surgery within 2 hours..Thanks to Twitter media has amazing power..hats off..I’m really happy that we could make a difference in someone’s life.. a very very positive one..

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