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03 Oct
Digital Marketing Success Story: MPpromocionales.com

Posted by Hugo Valderrama On October - 3 - 2010

Goals

This particular company is dedicated to selling promotional articles of various sorts and characteristics for organizations wanting to make their presence more memorable after a presentation, a convention, or demo.

The Solution

MPpromocionales started its incursion onto the Internet first through a web catalogue showcasing its products, just as a brochure does.  This enabled them to have a remote and public access catalogue that would help all their distributors show customers the latest available products and how to access the current available inventory.  It was of the utmost importance to have a website that could be easily updated, functional, and informative.

Once we got the web brochure online for MPpromocionales, we decided to incorporate a PPC campaign to attract customers from different countries, instead of only using the web brochure as a supporting tool.

Results

This digital marketing campaign started slow but after only three months MPpromocionales had 11 new customers with orders in course.

Thanks to their enhanced Internet presence and the PPC campaign, there is now an average of 9 new orders per month, with an average revenue of $8,400 USD. This is an outstanding return on investments considering that the PPC campaign was $350 USD per month, including the management fee.

Needless to say, the customer is very happy and getting good business. They’re also considering increase his digital marketing activities once he has developed the capacity internally to manage the extra flow of customers from multiple countries.

Visit our Client Portfolio to read more stories about other clients who have received top-quality online solutions that have exceeded their expectations.

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About the author: Hugo Valderrama
Hugo F. Valderrama joined WSI in 2005. Since then, Hugo has become the Area Representative for the region of Colombia and is activ...read more

 



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