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25 Aug
Complimentary Whitepaper! Landing Page Design

Posted by Ron McArthur On August - 25 - 2010

Regardless of your profession or industry, it’s easy to understand why you always need to be aware of your audience and their needs. No matter who you’re educating, speaking to, writing to, or presenting to, you need to always be focused on how your message applies to your audience’s interests and intentions. Your audience will be diverse and, correspondingly, they may also be fickle! So generally, you’ll only have a few seconds to attract your audience’s interest.

Importantly, this rule is very much applicable to your online audience as well. And knowing how to keep their attention (and keep them on your website!) can be a tricky skill to master. Just one small mistake on your landing page can cost you a customer!

For September’s Internet marketing expert webinar, WSI Certified Research Analyst, Chuck Bankoff, will be facilitating a free webinar that will take you through the appropriate steps to keeping your audience interested and ultimately get your business increased conversion. He’ll share proven digital marketing methods that will work to turn your site’s visitors into paying customers.

To supplement his webinar, Chuck has also made a complimentary whitepaper available with even more industry tips and best practices for creating effective landing pages appropriate for your business and your audience.  Entitled “Landing Page Design: Common Mistakes & Tested Techniques,” this whitepaper will cover constructive, best-in-class digital marketing techniques for your landing page strategy.

Some whitepaper highlights include:

  • Best process for designing your landing pages
  • Common design mistakes to avoid
  • How to create compelling content on your landing page to draw interest and drive conversion
  • Determine which elements are absolutely essential to your business’ landing page

Skills like these do not come naturally, so this whitepaper is definitely worth checking out. Together, the free webinar and complimentary whitepaper will provide a comprehensive view into industry expertise and solutions for your business’ landing page strategy. And when it’s all said and done, you’ll know exactly how to execute landing pages that will appeal to your audience and to your conversion rate.

Click here to download your complimentary copy of the whitepaper.

Also, be sure to register for the free webinar before spots fill up!

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About the author: Ron McArthur
Having joined the company in 2004, Ron McArthur continues to focus WSI efforts on the growth and profitability of our customers, consultants and partners within the WSI e-Marketplace. Ably positioned more


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