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06 Jan
SEO Tools for Surviving Google Panda 2012

Posted by Maribel Guiste On January - 6 - 2012

Rumor has it the next Google Panda update is set to be launched sometime in the next year – is your site SEO ready?

One of the biggest news pieces regarding search engine optimization (SEO) over the past year was the Google Panda update. Mysterious and challenging, this algorithm update created big surprises in the SEO playing field. Larger sites like Mahalo and The Today Show were penalized, while smaller sites flourished. It became more about what you had to offer rather than how big you were.

No one really knows when the next update will happen, but many speculate that Panda will make an appearance sometime in 2012. Although there is no set rule for what kinds of SEO practices will be rewarded and which will get a slap on the wrist, there are a few SEO tips that may help your site make it through the next update unscathed.

  • User-centricity. Google loves great content. Make sure all content on your site has something valuable to give the visitor and that nothing is duplicated.
  •  Use ads with caution. Ads are a great way to bring extra revenue to the site, but too many (to the point of taking away from the user experience) can be detrimental to the Google ranking.
  • Link quality, not quantity. It used to be that link building was all about how many incoming links a site had, but now it seems that the quality of the link has more weight. One link to a high ranking, credible page is worth more than many links to lower quality pages.
  • Engagement on the site matters. It’s not just about how many people visit the site, but what they do once they’re there. Elements that have been previously taken into consideration include bounce rate (visitors landing on the page and immediately leaving) how long someone spends on the site, navigation paths and how much visitors interact with the site elements.

If you do end up falling into the Panda trap, just get up and adjust your digital marketing strategy. Even Google itself has made mistakes – and penalized itself for it. Remember that not all of your traffic is coming from Google, so make changes that are still in line with your plan – not just to win the Google game.

Looking to update your site with the newest and best SEO practices? Call a WSI Internet Consultant today and be prepared for 2012.

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Category: Search
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About the author: Maribel Guiste
Maribel Guiste, a Certified Franchise Executive (CFE) leads WSI Franchise Operations in her role as Vice President and is WSI’s liaison to the v...read more

 



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