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27 Apr
Keep an Eye On Social Advertising: Tumblr Ads on the Horizon

Posted by Maribel Guiste On April - 27 - 2012

Tumblr is next on the list to be adding “ads” to their strategy.

As if there wasn’t enough choice before when it comes to adding social ads to your digital marketing strategy, Tumblr announced this week that it will be launching ads, or rather “Radar promotional features” on their dashboard.

About Tumblr “Ads”

It wasn’t long ago, 2010 in fact, when Tumblr co-founder David Karp mentioned his distaste for social media ads. So, it was with much surprise to many that Karp announced the addition of Tumblr ads to their roster. Scheduled to launch May 2nd, Tumblr ads have been making waves all week.

Here are a few elements of the features to note:

  • Pay ads are to be in a featured section on the dashboard
  • No big blocks of text (to take away from Tumblr content)
  • Claim of about 120 million impressions a day on Tumblr

There is no word yet on how much it will cost advertisers to implement an ad campaign, but there’s no doubt there will be brands checking it out on day one.

What Can Social Media Do for Your Digital Marketing Strategy?

Twitter and Facebookhave been around for a bit, but the idea of social media advertising is starting to really heat up. No matter what platform you use, should you decide to go the social ad direction, you always want to make sure it suits your brand, fits your target, and is about engagement. Also, remember that the ad is on a social site – where people are interested in being social and engaging. Trust may be higher, meaning clicks may be as well.

Word has it Foursquare is next on the list, so make sure you keep one ear low to the ground when it comes to social media ads and your successful marketing campaigns.

Make sure your online reputation is working well with your digital marketing strategyContact a WSI Internet Consultant today and start making waves in the online  social circles.

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Category: Search, Social
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About the author: Maribel Guiste
Maribel Guiste, a Certified Franchise Executive (CFE) leads WSI Franchise Operations in her role as Vice President and is WSI’s liaison to the v...read more

 



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