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24 Jun
Small Businesses & Entrepreneurs Can Use Blogging to Increase Sales Leads

Posted by Francois Muscat On June - 24 - 2011

Entrepreneurs and small businesses have an advantage over medium to big sized businesses. They are flexible, fast and they can usually make quick decisions without the bureaucracy that many big companies suffer from.

It is the ability to take action and make decisions that makes blogging work so well for small-sized businesses in their digital marketing strategies.  Blog marketing is a powerful way for a small-sized business to interact and reach potential customers.

Why small businesses should be blogging?

Low cost: Blogs can offer a low-cost way for businesses to get a presence online socially. Most small businesses does not have a website or an online presence. Blogs allows a business to create an online presence at a lower cost than a custom website without the need to learn all the technical jargon surrounding HTML.

Content is king: The focus of a blog should always be about the message and not the flashy design. Blogs are about reaching targeted audiences with a message that they will find interesting and useful. It could be about opinions, news, FAQ’s, the latest industry trends or just simple how to advice.

Blogs are fast: Blogs broadcast new content via RSS (Real Simple Syndication) across the web. This is exactly the same technology that allows news stories to be published and found within minutes of a news story breaking. Normal websites wait for the search engine spiders to discover their content while blogs broadcasts their message actively.

Trust: People usually trust the content from blogs that comes from individuals more than from large corporations or mainstream news channels. Many people will search and read content from a number of different blogs and then draw their own conclusion. Blogs allows small businesses to voice their messages online.

Optimization: By adding a blog to your business website can help improve the overall organic search engine rankings for your website. All you have to do is write blog posts with keyword rich content. Blogs are an excellent SEO (Search Engine Optimization) tool that professional SEO marketers use.

People still read blogs; you are basically reading one right at this moment. Blogging is an excellent method to grow your small business.

Discover how your business can better leverage a company blog at

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About the author: Francois Muscat
Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has more


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