WSI Internet Franchise Blog

Website Content 2010

Is there anything worse than clicking on a site to find it was last updated in 2007?  If you answered YES to this question, then you are now one step closer to becoming an “SEO Expert with a Real Job.”

Web users in 2010 are really getting savvy.  This makes it even more important to have content on your website that is either useful, interesting, informative, funny, or all of the above.

In this installment in our “SEO Explained” series we will take a look at why you should be creating content and  giving you some practical digital marketing tips for how you can implement it on your website.

So People with Real Jobs Can Understand, Please

Like meta data, SEO types like to over complicate the content issue.  Want to learn about keyword density, long tail phrases or keyword relevance?  Forget it.

The “secret sauce” to creating good content that web users want to read has more to do with being recently created and interesting to read than anything else.

Why Should You Care?  Because Google Says So!

Google has done an incredible job of protecting their methodology for how search results are displayed.  However in this case, they are handing us the playbook and telling us exactly what we need to be doing!  The snippet from Google’s Webmaster Tools pretty much sums it up:

“If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.”

And, as if you needed more than just Google’s guidance, take a look around the web and see what the most popular sites (according to Alexa) that are not search engines:

1. Facebook
2. You Tube
3. Wikipedia
4. Biadu
5. Blogger

What do they all have in common?  Content.  The popularity of these sites is driven by content that is being updated on a regular basis.

Part Two of “Creating Content That People Want to Read” will be posted soon!

Check out our website to read all about how search marketing delivers ongoing ROI.