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28 Jun
Common Mistakes That Will Result in Low Search Engine Rankings (Part Four)

Posted by WSI Corporate On June - 28 - 2010

Here are the next two mistakes websites often make that get them very low search engine rankings. If you omit these from your website, consider yourself – and your business’ digital marketing plan – way ahead of the game!

4. Poor Link Popularity

Ultimately, you want your site to be ‘popular.’ And one of the main factors that search engines use to determine the quality of a website is its link popularity, i.e. how many sites link back to yours. If other credible sites link back to yours, it boosts yours site’s credibility and testifies to the quality of your site, thereby boosting your rankings in search engine listings.

However, including unrelated links on your site and to your site won’t necessarily help boost your ranking. Your links must be related to your business and the content on your site! For instance, if you run a flower shop, a link to a gardening center would be acceptable, but a link to a drycleaner would not. Luckily there are reciprocal linking programs to get your website involved in, which will improve your link popularity. But always ensure that you’re trading link with websites that are appropriate!

3. Content Problems – Using frames can hinder search engines from seeing the text on your site

Using frames to design your website can hurt your search engine rankings because many search engines have problems reading the text within frames. If you designed your site solely with frames, the only text search engines can read is the tile and the meta tags. And, clearly, that’s not nearly enough text to guarantee that your site gets indexed.

The simplest solution to this is to just avoid using frames all together; instead, design your site using layers. However, if your site is already built with tables, it’s a good idea to add detailed descriptions of your site in the <no frames> section of the HTML that the search engines can read. This might not guarantee that your site gets indexed, but it will help.

Visit our site for more tips on how to make your business’ site visually appealing, optimized for conversion, and content-rich.

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About the author: WSI Corporate
Headquartered in Toronto, Canada, WSI has been developing profitable Internet Solutions since the mid 1990s. Our network of certified Internet Consultants and Marketing Specialists is the largest of more


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