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15 Jun
Common Mistakes That Will Result in Low Search Engine Rankings (Part 2)

Posted by WSI Corporate On June - 15 - 2010

Last week we discussed the common hosting issues that might be hindering your business’ website from high rankings. And now here are two more digital marketing mistakes that many people make on their websites:

8. You have special characters in your URL

Choose your URL carefully – especially for your business’ website! If your URL has special characters in it like &, $, =, or %, many search engines will have difficulty indexing your pages. In fact, in some cases, many search engines will ignore pages with these characters altogether. So, ultimately, it’s best to avoid including these characters in your URL altogether just to be safe. If the search engines skip your URL completely, they’ll never get the chance to index the relevant, keyword-rich content of your site!

7. Ineffective Optimizing – You have text hidden in the background

Some people have tried to trick search engines by hiding keyword rich text on a page by making the font color and background color the same. This way, the site’s visitors wouldn’t be able to view the text, but theoretically it would still be recognized by search engines spiders resulting in a high page ranking thanks to the keyword density.

However, most search engines have learned to catch this trick and they will penalize your site for trying to spam the search engine. So to ensure that your site isn’t blacklisted or penalized with low index rankings, the solution is simple: don’t try to trick the search engines! Ensure your business’ website is keyword rich, but do it the right way!

Next week we’ll cover two more ineffective optimizing mistakes people make on their websites…

Learn more about the ‘right way’ to achieve high ranking in the search results an receive large volumes of qualified traffic to your business’ site.

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About the author: WSI Corporate
Headquartered in Toronto, Canada, WSI has been developing profitable Internet Solutions since the mid 1990s. Our network of certified Internet Consultants and Marketing Specialists is the largest of more

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