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11 May
How Blog and Email Marketing Complement Each Other

Posted by David Duncan On May - 11 - 2010

Writing a business blog is fast becoming an essential tool in an online marketing arsenal. Today, the benefits of publishing an active blog are widely enjoyed by major corporations and small enterprises alike. Some of these benefits include:

  • Extending your company brand.
  • Providing a catalogue of relevant content to attract qualified search engine traffic.
  • Allowing you to demonstrate and promote your expertise.
  • Encouraging customers to engage with you about key issues.
  • Enabling you to incorporate social media activities into your online marketing.

Combine your blog with some best practice email marketing techniques, and you have a potent marketing mix. The following are some ideas that will help you successfully combine your blog with your email marketing campaigns.

1. Promote Your Newsletter with Your Blog
A well written blog is a great way to attract new visitors to your business. Some will come by way of search engines that refer your content in search results if you optimise the pages, some web traffic will come by way of direct links from related blogs or authority web sites that reference your articles. Either way, this is free, targeted web traffic, which is there to be converted into paying clients. Positioning a straightforward newsletter subscription form prominently on your blog will provide an easy way for visitors to stay in touch beyond their initial visit.

2. Strike While the Iron is Hot
If someone has left feedback or a testimonial message in response to your article, send them an email thanking them and pointing them in the direction of your latest promotion – research shows that buyers are highly motivated immediately after instigating correspondence.

3. Cross-Platform Content Sharing
Summaries and links to your latest and greatest blog posts make excellent content for your next newsletter. This strategy works the other way around too – use a segment of your blog template to feature existing promotions from your most recent email campaign. Not only will this strategy save time with content creation, it will also help maintain message consistency and bring greater emphasis to your promotions.

4. Request Feedback and Invite Testimonials
Use a combination of your blog and email campaigns to encourage your website visitors to engage with you by leaving comments and provide product reviews. A coordinated approach to feedback and testimonials will not only increase your reach, but also enable you to successfully “join the social media conversation.”

In conclusion, a consistent approach to your marketing correspondence will help drive home your most important messages and establish you firmly as an expert in your field.

Contact one of our Certified Digital Marketing Consultants to learn more about what else you can incorporate into your online marketing mix.

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Category: Search, Social
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About the author: David Duncan
David Duncan became a WSI Consultant after an International career in Business Management and Consultan...read more

 
  • http://theyoungestbosses.blogspot.com/ ron

    i think complementing is a big part of affiliate marketing and I also think it will take many a long way if you use it in a way that favors the person

  • http://theyoungestbosses.blogspot.com/ ron

    i think complementing is a big part of affiliate marketing and I also think it will take many a long way if you use it in a way that favors the person

  • http://profiles.google.com/prospectdb.blog Prospect Databases

    Thanks for sharing this nice info. Its really a magnificent information. To get a clear idea … how to combined both blog andr email marketing campaigns.

  • http://www.whitehatters.com White Hat SEO

    Email is great if the subscribers have opted in for your emails, however be aware that people can still complain that they don’t remember signing up, and it only takes a few complaints for your ISP or email provider to shut you down

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    This is exactly what i was looking for. Things are clear now, thank you for this post!
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