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16 Oct
Great Online PR Tools: Public Speaking & Video Sharing

Posted by Tracy Spence On October - 16 - 2010

Public speaking is face-to-face, but you are the focus of attention for a length of time.

You are literally the face for your company; the representative. Generally, for these events you prepare well, you make sure you look your best, you create great presentations and you practice what you are going to say.

So overall, your public speaking event should be you, representing your company at your best.

Regarding how you would integrate public speaking into your digital marketing and PR strategy, as long as you have appropriate permissions, there is no reason that you cannot videotape your speech. Once you have a recording, it is there for people to refer back to, and there are many places where you can post your video recording in order for others to watch whenever they have the time.

This way, even if someone you really wanted to attend your event could not make it, they can still benefit from what you had to say. LinkedIn, Facebook and YouTube are the obvious choices for video upload.

Video Sharing

There are huge benefits for uploading videos to video sharing websites like YouTube, and Search Engine Optimization (SEO) is one of them.

With each video you upload you get the opportunity to add relevant keywords about your video to help them be found. Keywords play an important part in any SEO campaign, and YouTube is no different.

YouTube is one of the best at this and is free to use, with one limiting factor – your videos must be 10 minutes or less. If you are looking to add an infomercial online, or a sales video, then you really need it to be short and snappy. So for business users in general, 10 minutes is more than enough. Furthermore, once you have your video you can embed it onto your website for additional benefits.

Simply put, a video on your business’ website will:

  • Increase the length of time a visitor spends on your page
  • Generate feedback and comments which could be useful in your business
  • Help with conversion from visitor to paying customer

Discover more simple PR techniques that your business can incorporate into your search engine optimization strategy.

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Category: Search
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About the author: Tracy Spence
At college, it was soon noticed that Tracy would excel in a job that was to do with Marketing and Communications. Her OND in Business Studies confirmed this when she achieved an outstanding 99% p...read more

 



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