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10 Nov
Pay Attention to Google Place Search!

Posted by Alison Lindemann On November - 10 - 2010

Google has recently launched Place Search, which is a variation on local search results that organizes information around specific locations, with the idea of making it easier to make comparisons and decide where to go.  The result is that it is absolutely critical that local businesses have optimized local listings with Google.

Local search results are now much more prominent on the page, pushing more general content down the page.  Businesses that have both strong organic and local rankings are going to enjoy a more competitive advantage.  If you see a decrease in your local rankings, you should quickly take a look at your search strategies to see what needs to be updated.

A good place to start is to follow these guidelines for your Google Places listing:

  • Make sure you select relevant Place categories
  • Use long and short tail keywords and avoid duplication
  • Create customized fields and complete business descriptions using relevant keywords
  • Integrate photos and videos into your listing
  • Fill out every applicable field possible, including hours of operation, payment methods and your service area
  • Use Google Places Posts to keep information current
  • Encourage online customer reviews
  • Respond to reviews through Google Places
  • Make sure your Google Places flag is in the correct spot on the map
  • Add coupons and experiment with Google Tags

After all that work has been done, it’s important to make sure you get a return from that investment, and to update your strategy from time to time based on results.  Google has a Dashboard for businesses (that you can see when you log into your account) that displays information about the number of impressions you are receiving and how often people are actually clicking on your listing for more information.

To stay on top of the latest Web innovations and updates, learn how your business can leverage world class digital marketing strategies.

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Category: Search
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About the author: Alison Lindemann
Alison has been a consultant with WSI since 2004 after a 17 year career in the corporate insurance world.  She is based out of the Los Angeles area and has clients throughout the US.  Her expertise ...read more

 



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