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31 Jul
The Must-Have Tools & Techniques for Content Marketing

Posted by WSI Corporate On July - 31 - 2010

Content marketing, much like SEO and social media marketing, is a snap if you have the right tools and techniques to reach your desired audience. Read on for some “gotta have ’em” strategies for content marketing in today’s new media world.

Content Marketing Tools

The tools for content marketing cover a lot of ground, but don’t get flabbergasted. Multiple means of content marketing help your business’ visibility in the crowded content population. E-newsletters, company blogs, social media pages and press releases are some tools to help push your brilliant content to the front of your customers’ conscience. The more places for content to be read, digested and forwarded, the better. Social media is a fast-acting tool that encourages spreading the word. By discussing content with followers on Twitter or fans on Facebook, you can speak directly to your clients while delivering content right to your intended audience. Your company blog can be linked in tweets, while press release information regarding new services and products can be posted on social media pages. Homespun publications like emailed newsletters or e-magazines are another brilliant home for original content — as well as an invaluable tool for new clients.

Content Marketing Techniques

When it comes to techniques, there are dozens. But one of the most effective is ROI (return on investment) tracking. ROI tracking is a technique that allows you to peek in on how well your content marketing is working. Tracking should be implemented into all strategies with early reporting to establish basic baseline metrics (the barometer of how our content plans are performing). After taking a peek at our baseline metrics, we then can determine which content marketing strategies stay and which need to be tossed out.

Why Content Marketing?

All of these tools and techniques, however, are of little use unless we see why content marketing is important to your business’ digital marketing strategy. Content is the bread and butter of the Internet. If you don’t have anything unique or interesting to say, then you won’t gather readers or attract new customer. Likewise, if you don’t market your witty, wonderful, one-of-a-kind content, then it simply goes to waste.

Content marketing is a fun and exciting way to reach readers and, more importantly, buyers. Contact us now for more dish on the latest content marketing tips and techniques.

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About the author: WSI Corporate
Headquartered in Toronto, Canada, WSI has been developing profitable Internet Solutions since the mid 1990s. Our network of certified Internet Consultants and Marketing Specialists is the largest of more

  • Deven Pravin Shah

    I agree. You have driven the point home so well.

    Also, content puts a business in a position to establish the thought leadership. It is an opportunity to bring out the value prop, and express it in variety of forms. Customer stories, case studies, use cases when brought out on the website, blog posts, facebook discussions, videos, press releases, articles… etc gives so much power to pull prospects.

  • WSI Digital Marketing

    Excellent point Deven! Providing quality content is a simple and effective way to showcase your expertise and position your business as thought-leaders!

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