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29 Aug
Even Books Are Talking About Great Web Content!

Posted by WSI Corporate On August - 29 - 2010

We’ve always known that web content is an important aspect to digital marketing; now there’s a book to prove it. The Yahoo! Style Guide, released July 6th, is the first publication of its kind to cover writing topics specific to the world of online media.

The book is based on Yahoo!’s own in-house style guide developed by working web editors, writers and professionals. Yahoo!’s editors cover everything from basic grammar to how to write for an international audience. Keys to creating an accessible website and how to improve SEO with strong content also are explored in the guide. While no one yet knows whether Yahoo! will score big with the book, we do know the need for strong content is bigger than ever.

So why does content warrant the publication of such a book?

Content is the middle of the sandwich on a website. It’s the tasty filling that users come back for time and time again. With more and more established writers and publishing veterans taking their craft online, great content is becoming the norm. This is a call to action for small businesses and organizations to truly step up their game. Yet, this isn’t as scary as it sounds. With a little thought, a lot of creativity and some help from a seasoned pro or two, anybody can achieve this sort of content.

Great content is content with a vision — your vision. It should express all the unique and exciting things about you and your business. Your voice is the key. Only you can express how fantastic your idea or business is. Go wild when describing your vision of your website — the sky is the limit! After all, it is a reflection of you and how brilliant you are.

But what if you’re not a “word person?” That’s when an extra set of hands comes in handy. Some lively sessions with an experienced writer who understands your vision can produce the content you’ve always dreamed of. With your style guide in hand and writer in place, amazing content is within your reach! Learn even more about the power of content and content marketing right here.

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About the author: WSI Corporate
Headquartered in Toronto, Canada, WSI has been developing profitable Internet Solutions since the mid 1990s. Our network of certified Internet Consultants and Marketing Specialists is the largest of i...read more

 



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