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04 Apr
Blog Marketing for a Job Search

Posted by Francois Muscat On April - 4 - 2011

Blog marketing isn’t just a powerful digital marketing method to build up your business and to increase your sales or business leads. Blogging can also work to develop your own personal reputation online. This can all be used to develop your personal strategy and brand to find a new job.

You can use blogs to voice your opinion on topics that you are interested and passionate about to establish an online network that is interested in your ideas.

Use blogging to develop your career in two ways

  1. You can blog about industry specific information and develop your own personal brand as the expert in your industry. This is very effective if you strategically seek and select the topics that aligns with your career plans. Some of your readers will search for you to do work with them as you develop your own audience.
  2. Resumé blogging. You can use your blog as an in-depth resumé that the top search engines can index. This makes it easy for the widest group of potential employers to find you. Your resume blog can be much more in-depth than your traditional 1-3 page paper resume. You can include postings on career stories, projects and even major accomplishments about you.

Your resumé blog can be a great way to publish your portfolio to the widest group of employers online. Your resumé blog can help you so that employers can find you instead of traditional job searching methods like searching through crowded job boards and job newspapers.

The focus should be about you

The focus should always be about you and what you have done or what you can do. As you blog about your past and current jobs, always stay away from discussing any confidential information. This will usually include information about customers, financials, technology and fellow employees to name but a few.

Disclosing personal and confidential information on your blog can hurt your career opportunities. Not only could you attract a bad reputation for making confidential information public, but potential employers will not want to risk hiring you.

By marketing “yourself” with blogging creates new opportunities with a wider audience than traditional marketing.

Learn more about the countless advantages of a content marketing strategy for your professional goals at

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About the author: Francois Muscat
Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has more


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