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08 Nov
5 Steps to Improving your Content Strategy

Posted by David Duncan On November - 8 - 2010

With all of the social media sites out there a very common question I get asked is what should I write about? I have talked about creating the right message, pacing yourself and planning a calendar in a previous blog post “How to Create a Steady Stream of Great Content.” And here are a few steps you can consider in order to improve your content strategy.

1. Multimedia is the Way Forward
In the age of YouTube, written content alone is unlikely to keep your readers engaged for long. Whether you’re using images, photos, videos or audio – a little multimedia content can go a long way. Stand out from the crowd, by livening up proceedings.

2. Share the Load
Ultimately, content is still king. Yet ensuring a fresh, steady flow of content can prove a daunting task, especially if you’re trying to run a business at the same time. Try using those around you – colleagues, readers or fellow professionals. Don’t be shy, get others involved.

Whether you’re encouraging comments, reviews or regular guest slots, interaction is vital in establishing a strong profile and attracting credibility amongst your readership.

3. Stand Back and Observe
Have a hot piece of news? Don’t be fooled into thinking you’re the first to report it. You won’t be. With a camera in every pocket and the ease of publishing content via social media sites, news travels faster than ever these days. Instead, focus on providing a considered, unique commentary that encourages debate and social interaction.

Commentary is also a useful way to establish an identity for yourself or your brand. If people like what you’re saying, they’re going to want to hear more.

4. Don’t Fear the Feedback
Whichever platform you choose, it is vital to ensure that comments are enabled, easily visible and monitored. Reader feedback not only demonstrates client interaction, but is the most useful digital marketing tool available for measuring your success. Google analytics may be one thing, but there is no better gauge than hearing it direct from the horse’s mouth.

Feedback also provides a useful breeding ground for fresh content and feature ideas.

5. Stop Talking and Listen
Remember – it’s not all about you. Part of building an established and credible profile lies in community participation. Spread yourself around a little and get involved with what’s being discussed by others in your arena.

Offering advice, commentary or recommendations can be an effective tool for raising your profile and attracting others to your own page(s).

If you would like assistance with creating fresh content for your web presence please contact your local WSI Digital Marketing Consultant.

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About the author: David Duncan
David Duncan became a WSI Consultant after an International career in Business Management and Consultan...read more

 
  • http://twitter.com/InfuseZeal Infuse Zeal

    Hi David, do you recommend being conversational on the social media channels?

    How do you keep credibility and still introduce humor and emotions in the content?

    Thanks, Deven

  • David

    Hi Deven,
    Thanks for your comments, Social Media is all about conversation and sharing, so absolutely you should try to engage your viewers. The goal should be to educate and engage, make the viewer want more information. This should not be seen as pushing for sales, you are rather demonstrating your capability and expertise.
    Glad you enjoy the blog




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