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11 Apr
5 Steps to Creative Content Creation

Posted by Alison Lindemann On April - 11 - 2010

There’s nothing more exciting than building a new website and waiting for customers to come. However, if your on-page content does not convert the visitors into buyers, then you’ll need to re-think your digital marketing strategy. When most people think of website content, the first thing they think of is text. Over the last decade textual content has been the primary source of content; however it’s important to remember the growing trend of dynamic content such as video, audio presentations, quizzes and surveys. For example, if you are selling a product, why not showcase a video of the product being used and how it works. That would create a much stronger selling point, rather than just having text and a photo of the product on the page. The truth is, video sells. Video forces the prospect to become more engaged and will keep them on your website longer.

People absorb content in various ways. Some like to read, while others would prefer to watch a video or listen to audio, so it’s important to create diverse and dynamic content.

When it comes to creating content, many website owners get completely stuck! Suddenly writer’s block sets in and you begin to scramble for words.Months of time, money and effort have gone into building the perfect website, but now there is no content. So what do you do? The easiest part of content creation is textual content. You can simply hire a copywriter to review your products and services and write a few 500 word articles. You could have the copywriter interview you to get the maximum amount of information, so they can create content for each of your main pages such as the Home Page and About Us page. Below is a step-by-step process of how you can turn a simple 1000 word article into dynamic content that can be used on your website, or uploaded to free content sharing services, where you can get your content into the hands of your targeted buyers.

  1. Write a 1000 word article.
  2. Read the article into a microphone and turn it into a podcast.
  3. Highlight the main points of the article and create a Powerpoint Presentation. Upload to SlideShare, DocStoc, or Scribd.
  4. Turn the Article into a PDF and include it as a download on your site or upload it to SlideShare, DocStoc, or Scribd and share it with the world.
  5. Simplify each paragraph and create slides with a few photos, add music in the background and now you have a video. Upload to Youtube and Revver.com

Learn more about how you can get a customized content marketing strategy for your business to help you gain brand visibility across the Internet.

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About the author: Alison Lindemann
Alison has been a consultant with WSI since 2004 after a 17 year career in the corporate insurance world.  She is based out of the Los Angeles area and has clients throughout the US.  Her expertise ...read more

 



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