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24 Feb
New Ways to Network: A Look at Planely

Posted by Maribel Guiste On February - 24 - 2012ADD COMMENTS

Start practising your elevator speech! Planely puts your networking skills to the test 30,000 feet in the air. There are networking opportunities everywhere you look, but some of them are a bit more obvious than others. Like an airport. Many connections are made by two people who happen to end up sitting together on a flight, finding out they could help each other. Whatever you may call it – fate, kismet or coincidence – we all wish it would happen that easily. Planely is taking coincidence... (more...)

Category: Social
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23 Feb
Storify: Turning Business News into an Engaging Story

Posted by Maribel Guiste On February - 23 - 2012ADD COMMENTS

Turn business news, events or even product messages into a piece of work everyone will want to read. At first glance, Storify may seem like other social tools used strictly in your spare time to share your vacation photos in a neat and interesting way with your close group of friends. But, when you look at Storify through the eyes of a seasoned digital marketer you see one thing – opportunity. Named by Time Magazine as one of the best websites of 2011, Storify allows you to create “story”... (more...)

Category: Social
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22 Feb
Writing your Blog Posts with Style

Posted by Francois Muscat On February - 22 - 2012ADD COMMENTS

Tone, character and style in a blog post can be just as important as the words themselves. Is your writing style scaring off your readers? Adding a blog is important to a successful social media plan, however the readers of the blogosphere are a different breed. They usually expect a certain easy-to-read style.  This is quite an important aspect of blog marketing as a well-written and effective blog post can lead to a sale or a business lead.  Your blog audience expects your writing to have a... (more...)

Category: Social
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21 Feb
Twitter Ads Released to All Small Businesses

Posted by Maribel Guiste On February - 21 - 2012ADD COMMENTS

Twitter Ads has been available on a per-company basis for awhile, but starting next month it will be open to most US small businesses to take advantage of and implement into a promising digital marketing strategy. Just last week, Twitter announced that it will be opening its self-serve advertising to any small business wanting to take advantage of this newer social media marketing tool. Although larger companies and more well-known brands have been reaping the rewards of that elusive promoted checkmark... (more...)

Category: Social
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16 Feb
WSI Franchise in the News: WSI Makes Dubai’s List of Top 100 SMEs

Posted by Ron McArthur On February - 16 - 2012ADD COMMENTS

 Muna Saleh, WSI Franchise owner and Digital Marketing Consultant, brought WSI Net Power to #98 on the list of Top SMEs in Dubai Dubai recently celebrated their SME sector with a Top 100 list celebration and publication in a February issue of Emirates 24/7. The list saw WSI Consultant Muna Saleh placing #98. The top 100 were honored at a ceremony at the Dubai World Trade Centre. Abdul Baset Al Janahi, CEO of Dubai SME said: “By ranking and recognising the top SMEs, we are opening several... (more...)

Category: Franchise Development, WSI Internet Franchise In The News
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14 Feb
Marketing Yourself Digitally: Time to Retire the Paper Business Card?

Posted by Maribel Guiste On February - 14 - 20122 COMMENTS

Impress your clients and colleagues with these new mobile marketing replacements for the business card. Imagine yourself at an industry event. You’re having a wonderful and insightful conversation about technology and the exciting world of digital marketing. Then, when it’s time to exchange information, you hand over a paper business card. Does it do the job? Yes. Is it impressive? Probably not. Even the most beautifully designed and creative business card still says “old school”. It’s... (more...)

Category: Mobile
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13 Feb
Use a Business Blog to Get the Attention of Your Clients

Posted by Francois Muscat On February - 13 - 2012ADD COMMENTS

A blog is the perfect way to engage with your clients and get the attention of potential clients. Blogging has changed the way businesses communicate with their current clients and future prospects. Instead of just talking to them, businesses engage, converse and interact through blogs. Adding business blogging to your digital marketing plan is a more personalized and effective way of getting the attention of your targeted audience. What does it take to have a successful blog? There are a couple... (more...)

Category: Social
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10 Feb
How to Craft a Click-Worthy Headline

Posted by Maribel Guiste On February - 10 - 2012ADD COMMENTS

Simple and important tips that will make your headline stand out from the crowd. Getting visitors of your blog to keep reading past a headline is an intricate recipe of hitting just the right emotional strings. You could have the world’s most innovative and brilliantly composed blog post, but if your headline doesn’t catch their attention the odds of them getting to the good stuff are reduced drastically. A good headline can make or break a social media strategy. Check out these tips to give... (more...)

Category: Site, Social
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08 Feb
WSI Franchise in the News: WSI Featured in USA Today

Posted by Ron McArthur On February - 8 - 2012ADD COMMENTS

Dan Monaghan, co-founder of WSI, was recently mentioned in a February issue of USA Today  speaking about his experience on both sides of the Franchise world. Sometimes succeeding as a business person has everything to do with how you started. In the USA Today article “Franchisors Who Got Their Start As Franchisees” (Feb. 1), WSI Franchise co-owner, Dan Monaghan, discussed how working as a franchisee made him ready for the challenges of being a franchisor in the digital marketing field. “My... (more...)

Category: Franchise Development, WSI Internet Franchise In The News
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07 Feb
How To Get Visitor Traffic With Your Blog

Posted by Francois Muscat On February - 7 - 2012ADD COMMENTS

Is what you write on your blog and in Social Networks worthy of being read by millions? The bottom line in business blog marketing is that nothing builds a greater following of regular readers than adding new fresh, interesting and regular content. You need to take every opportunity to provide a good user experience. Content Is King Content is king, but so is conversation.  The only problem to starting a conversation is that good content is needed.  When you focus on writing good blog postings... (more...)

Category: Search, Social
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