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04 May
Building Your Klout for Better Business

Posted by Maribel Guiste On May - 4 - 2012ADD COMMENTS

Klout can be a good indicator of how well your brand is engaging online. No one argues that for your business to succeed online you have to continually work on, and manage, your brand reputation. With an increased amount of brand reputation tools being released and further developed, it only strengthens the importance of adding reputation activities to your digital marketing plan.  Give Your Company Klout Klout has recently released their “Brand Squads” brand pages. Starting out small, they’re... (more...)


Category: Social
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02 May
What Google Penguin Means for Your Online Marketing Activities

Posted by Maribel Guiste On May - 2 - 2012ADD COMMENTS

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another update, Panda 3.5, just before, but it was the Penguin update on April 24th that has really caused waves in the Internet community. What Happened This newest search engine optimization update is predicted... (more...)


Category: Search, Site
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27 Apr
Keep an Eye On Social Advertising: Tumblr Ads on the Horizon

Posted by Maribel Guiste On April - 27 - 2012ADD COMMENTS

Tumblr is next on the list to be adding “ads” to their strategy. As if there wasn’t enough choice before when it comes to adding social ads to your digital marketing strategy, Tumblr announced this week that it will be launching ads, or rather “Radar promotional features” on their dashboard. About Tumblr “Ads” It wasn’t long ago, 2010 in fact, when Tumblr co-founder David Karp mentioned his distaste for social media ads. So, it was with much surprise to many that Karp announced... (more...)


Category: Search, Social
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23 Apr
WSI Franchise in the News: Madelene Wadelius Featured on GD.SE

Posted by Mark Dobson On April - 23 - 2012ADD COMMENTS

WSI Franchisee Madelene featured on GD.SE after attending a local business trade show.  WSI Consultant Madelene Wadelius was recently featured in an article on GD. SE in Sweden, as she participated in a local trade show. Thoren Business School and the Alderholmen Trade Association came together to hold a business fair, offering students a chance to speak with local small business owners like Madelene.  “‘We are small business owners who agree with Alderholmen, and we want to be more visible,”... (more...)


Category: Franchise Development, WSI Internet Franchise In The News
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18 Apr
Online Reputation: Has the Role of the Press Release Changed?

Posted by Maribel Guiste On April - 18 - 2012ADD COMMENTS

As our digital PR strategy changes, it may be time to give that traditional press release a facelift. There was a time when sending out a press release was a great way to get noticed. Once a release was sent to listed media outlets, odds were pretty good the event would create some interest. These days, not only is the market saturated with businesses looking for press, but no longer is it enough to send out a simple PR. You have to start thinking outside the box and beyond the traditional release. Why... (more...)


Category: Search, Social
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16 Apr
Link Building: How to Get a Guest Post on Your Blog

Posted by Maribel Guiste On April - 16 - 20121 COMMENT

Let someone else do the blogging while you sit back and reap the links. It’s no secret that writing a guest post for someone else’s blog can bring in some pretty nice link juice. But, you should also remember the reverse is true as well: A great guest post from someone else on your blog can be just as valuable. How Does It Benefit My Digital Marketing Strategy? Consider this a moment. When you write a guest post, how much energy and resources do you spend promoting the content? When you have... (more...)


Category: Search, Social
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12 Apr
WSI Franchise in the News: WSI Featured in FOX News Latino

Posted by Mark Dobson On April - 12 - 2012ADD COMMENTS

WSI franchise featured in FOX News Latino highlighting franchise opportunities for Hispanics.  Vice President of International Development for WSI, Valerie Brown-Dufour, was quoted in an April 9th, 2012 article from FOX News Latino discussing the WSI Franchise opportunity. “Latino Franchisees in High Demand” brings to light the growing franchise opportunities for Hispanics in the USA, and that franchises now go beyond fast food and retail.      “WSI, or We Simplify... (more...)


Category: WSI Internet Franchise In The News
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10 Apr
Give Your Reputation A Social Boost With Bing Linked Pages

Posted by Maribel Guiste On April - 10 - 2012ADD COMMENTS

Getting found online gets a lot more social with Bing Linked Pages. A month or so ago, we told you about Google’s foray into the social search ring with Google Plus Your World. Now, Bing has come to the table with Linked pages – and has brought a few friends with it. Control your Online Reputation Bing Linked pages allows you to have increased control over how you show up in Bing, by letting you link the pages that are related to you, in order to manage your personal search results. It... (more...)


Category: Search, Social
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05 Apr
Back-to-School Season for the Digital Marketer Starts Now

Posted by Maribel Guiste On April - 5 - 2012ADD COMMENTS

Content Marketing Tip: Think ahead of the pack by marketing to the back-to-school crowd today. Last week we discussed putting together a content calendar for your digital marketing plan. One of the important points to remember when dealing with time-sensitive material or seasonal activities is to think ahead – way ahead. And for back-to-school season that means the planning has to start today. It’s probably been a few years since many readers have been waiting patiently by the mailbox for those... (more...)


Category: Site, Social
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30 Mar
Unraveling the Mystery of Social Media ROI

Posted by Maribel Guiste On March - 30 - 2012ADD COMMENTS

There’s still some cloudiness when it comes to properly calculating social media ROI, but it’s worth investigating. Social media is a big part of your business’ digital marketing strategy. With all the social platforms sprouting up and taking off (Facebook, Twitter, Pinterest), the possibilities to market yourself are almost endless. A little creativity can go a long way to growing your online reputation and your ROI. And it can happen much faster than with traditional media. Can you... (more...)


Category: Social
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