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05 Jan
Top Mobile Marketing Strategies for 2012

Posted by Maribel Guiste On January - 5 - 2012

Keep these mobile marketing strategies top-of-mind when developing your 2012 digital marketing plan.

While creating a digital marketing plan for 2012, social media is probably at the top of the list. As important as social is to your strategy as a whole, it works better supplemented with other tools such as mobile marketing.

Still relatively new to some business owners, mobile continues to grow and shows no signs of slowing down in 2012. In fact, according to Google research, 79% of people use their phones as a shopping resource for buying online or comparing prices. With stats like these, it’s hard to ignore such a valuable marketing tool.

Make mobile marketing part of your 2012 business resolution with these tips:

  • Business sites should be mobile friendly. Making the change to a mobile-friendly site is fairly simple, but can take your digital marketing plan to a whole other level. Without this change, a site can look awkward and navigation can be frustrating.
  •  Location, Location, Location. Just like in social media marketing, localizing your mobile marketing is an important element to the plan as a whole. By localizing your mobile advertising, you essentially reach potential customers while they’re out and about and closest to acting on a product or business.
  • Measure your ROI. Keeping an eye on your mobile ROI in the past was a little more difficult than using analytics for a traditional site. As the industry grows, so does the need for mobile analytics programs. Learn how WSI can help enhance your mobile presence by browsing WSI Mobile Marketing Services
  • Use Quick Response (QR) codes properly. Over the past year, QR codes were seen everywhere. Those little scrambled squares held valuable information – like a sales promotion – or led straight to frustration. If QR codes are implemented, the site it’s directed to has to be mobile friendly. If not, the QR code is basically useless and customers may never return to that site – even from a desktop. 
  • Implement Mobile Pay-Per-Click (MPPC) advertisements. Once a business is a bit more comfortable working with digital, they should consider MPPC advertisements. These types of advertisements are able to be directly targeted, and conversions on MPPC ads continue to increase. It’s also easy to track ROI on these ads, so businesses can keep a close eye on performance and adjust as needed.


Learn more about the world of mobile and how to implement it in your own digital marketing plan. Contact a WSI Internet Consultant today to get the most out of your 2012 mobile marketing strategy.

 

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Category: Mobile
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About the author: Maribel Guiste
Maribel Guiste, a Certified Franchise Executive (CFE) leads WSI Franchise Operations in her role as Vice President and is WSI’s liaison to the v...read more

 
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