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18 Feb
Facebook Launches New Mobile App in North America

Posted by Maribel Guiste On February - 18 - 2011

Recent Launch of Facebook Deals Boosts Mobile Marketing Potential for Businesses

Take notice of the latest smartphone application to hit the stage! Released in the U.S approximately 6 weeks ago - and more recently launched in Canada - Facebook Deals aims to connect your consumers to discounts offered at your business. Subsequently, the application allows your company to actively insert yourself into your customers’ Facebook conversations.

While the service is limited to iPhone and Android users at the moment, it will eventually be extended to all cell phones. Inevitably, all businesses across North America – large or small – will be able to create a Facebook Deal and actively leverage mobile marketing techniques.

This is definitely a tool to keep your eye on! It’s the perfect time for your business to start leveraging mobile marketing and gain an edge against your competition!

How does Facebook Deal Work?

Through the Facebook application, Places, users first identify their location. Facebook Deals will then notify them of the discounts that are available in the immediate vicinity.

Facebook Deals are only delivered to Facebook users who have indicated they “like” a particular business. They can then pass the deal on to their friends. This has outstanding possibilities for creating online word-of-mouth promotion for your brand!

Several major retailers have already jumped onboard this mobile marketing strategy, some of which include Indigo, Telus, and H&M. It’s only a matter of time until small businesses also start to create their own Facebook Deals.  Stay tuned for more developments on this exciting new mobile marketing tool.

To learn how your company can leverage the latest mobile marketing tools and technologies, click here to contact your local WSI Digital Marketing Consultant.

To read more about the launch of Facebook Deals into Canada, click here.

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Category: Mobile
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About the author: Maribel Guiste
Maribel Guiste, a Certified Franchise Executive (CFE) leads WSI Franchise Operations in her role as Vice President and is WSI’s liaison to the more


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