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26 Oct
Can Going Mobile Help Win More Customers?

Posted by David Duncan On October - 26 - 2010

The use of mobile devices or ‘smart phones’ has increased exponentially over the last few years. Thanks mainly to Apple’s pioneering iPhone, which uses a simple but revolutionary touch-screen interface, staying online on-the-go is now easier and faster than ever before.

So what does this mean for businesses eager to tap into this new found mobile demographic? Whilst many devices feature full Internet browser capability, the rush to create ‘mobile-only’ versions of popular websites has seen the development of a new and hugely popular market – the mobile website.

Mobile Websites for Business
For many users, smart-phones have become a part of everyday life – accessing train times, cinema listings, the latest football scores and of course GPS (most devices now feature Google Maps or similar application).

Designed specifically to match a smart-phone interface, the emphasis here is on usability, simplicity and efficiency. Let’s take a look at some key reasons why creating a mobile website could be beneficial for your business:

Reaching New Customers
According to technology research company Gartner Inc. (www.gartner.com), smart phone use is on the rise. During the first quarter of 2010, worldwide sales jumped 49% from a year earlier to 54.3 million units. By 2011, industry experts believe the number of smart mobile devices will exceed traditional desktop PCs. With over 50 million iPhones already in the hands of content-hungry consumers – the digital marketing potential of this market is huge.

Enhance Usability
Most ‘full-size’ websites aren’t designed with tiny screens in mind. From flash issues to font size, assuming your website will cater to mobile devices could be a costly mistake. Mobile sites are developed specifically for the platform. That means ease of use, seamless navigation and a great user experience. It is also a simple way of expanding your brand cross-platform.

Stay Ahead of the Pack
The mobile revolution is still young – adopting the platform at this early stage could pay dividends further down the line. Chances are your main competitor has yet to launch a mobile site, giving you access to a virtually untapped resource of potential clients.

If you would like to explore going mobile for your business please contact your local WSI Consultant.

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Category: Mobile
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About the author: David Duncan
David Duncan became a WSI Consultant after an International career in Business Management and Consultan...read more

 
  • http://www.eluminoustechnologies.com/website_for_mobiles.htm Mobile Friendly Website

    This blog is awesome it has got all the points i wanted to discuss, it has fulfilled my knowledge, i just liked this blog and i want to subscribe so can you please tell when your blog gets updated and what is the procedure to subscribe in details.

  • Darwin Smith

    Nice blog !! i also know a very good site for mobile application development apps.cybertech(.)com !!!

  • http://www.wsidigitalmarketing.com/ WSI Digital Marketing

    Thank you for visiting our blog and we’re really glad you’re finding the information useful!

    Subscribing is really easy and there are a number of ways you can do it: at the top of this page you will see a button along the right that says “Subscribe to News.” Clicking on this will direct you to our FeedBurner with syndicated content. And then simply follow the directions in the ‘Subscribe Now!’ section.

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  • http://www.wsidigitalmarketing.com/ WSI Digital Marketing

    Thank you for sharing!




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