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In the annual technology issue (July/August) of Salon Today, I gave salon and spa owners a little extra insight into how online networking and properly implemented digital marketing strategies can lead to an extraordinary boost in web traffic.

Salon Today is a go-to business magazine for salon and spa owners looking for unique business ideas and innovative growth concepts, so I was more than happy to lend some advice for building business credibility online. After all, the competition in the beauty industry is steep – to say the least – and the demand from customers is high. It’s absolutely vital for salon owners to do all they can to stay one step ahead of the rest and getting online is the most cost efficient way to gain exposure.

Here’s a short excerpt from the article, “Consultation with Ron McArthur: Tweet to the Top.”

Networking is vital to the success of any business, but you can bypass the Chamber of Commerce meetings and hop online. With more than 200 million people around the country using the Internet, it’s vital that you take an online approach to your marketing efforts. Social Media especially, is growing at an exponential rate. Twitter, for example, has reached about 20 million users in the U.S. alone. In taking advantage of social media, you will build your business’ credibility and increase traffic to your website.

Click here to read the entire article.

Visit our WSI newsroom to read the latest in how our WSI Internet Franchise is making a difference in the lives of businesses around the world.

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Category: WSI Internet Franchise In The News
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About the author: Ron McArthur
Having joined the company in 2004, Ron McArthur continues to focus WSI efforts on the growth and profitability of our customers, consultants and partners within the WSI e-Marketplace. Ably positioned more

  • Beth Kahlich

    One of my most successful clients from an ROI perspective is a small salon owner here in Dallas (Plano) Texas. Just by making sure her website has lots of great information about hair color in Plano Texas – she's receive many new clients. Using social media techniques takes it to a whole new level – great article!

  • Anne Duncan

    It used to be said that if you're not online with a web site you were not in the game… now your out in the cold if your not on Social Media.

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