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11 Nov
WSI Internet Franchise in the News: Case Study for Improving Your Online Imprint

Posted by Maribel Guiste On November - 11 - 2010

When you take a closer look at consumer trends, online technologies and today’s economic climate, you’ll realize that they all have one thing in common: they are always evolving. And with this important aspect in mind, it’s only natural to ask yourself whether your business’ marketing plan is keeping up with the changes.

One particular business based in San Francisco, the Charles Window & Door Company, asked themselves that very question and enlisted the help of WSI to re-evaluate and re-vamp their digital marketing plan. As a matter of fact, one of our regular bloggers Alison Lindemann, was their go-to WSI Consultant, who developed an Internet marketing strategy that improved the company’s search engine optimization, lead generation, PPC campaigns and, ultimately, the company’s online marketing ROI.

Alison, a WSI Internet franchisee, recently penned a case study entitled “Improving Your Online Imprint,” for the Professional Door Dealer online magazine discussing the digital marketing project with Charles Window & Door Company.

Here’s a short excerpt from the article:

After an initial Web site revamp, the Internet consultants prepared an exclusive research report that summarized the online marketing statistics for the company’s Web site. In estimating lead costs for various channels and investigating related Web sites and competitors, the door and window dealer gained the knowledge it needed to make the most profitable marketing decisions.

To read the entire article “Improving Your Online Imprint,” click here.

To view more case studies about profitable Web solutions delivered by WSI Consultants, visit our WSI Wisdom Book now.

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Category: WSI Internet Franchise In The News
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About the author: Maribel Guiste
Maribel Guiste, a Certified Franchise Executive (CFE) leads WSI Franchise Operations in her role as Vice President and is WSI’s liaison to the more


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