SEO
At WSI, we have the expertise to put your site on page 1 of the search engines.
Email Marketing
Engage your customers with Email Marketing and increase your ROI.
Web Analytics
WSI not only integrates analytics with your site, we use that data to help improve it!
 

23 Mar
The World is Becoming Digital

Posted by Ron McArthur On March - 23 - 2010

Perhaps the greatest piece of advice anyone can give to business owners is to adapt to your market. Ensure that your business – despite your specific services or products – grows and evolves alongside the rest of the world. Although you may always have customers who value tradition and the “old ways,” there will continue to be an overwhelming push to change. As time moves, your customers and their buying habits also move forward. And trust me when I say, you cannot afford to be left behind. What your customers want, your customers should get.

So what change am I referring to specifically? It’s the change to become digital. From consumers to businesses, from children to adults of all ages, the world is transitioning from offline to online. Digitization is affecting the way we communicate with others, our preferences for entertainment, and, ultimately, the way we obtain all types of information. Knowing this fact may very well be the key to your future success.

Take for instance, the Yellow Pages; this used to be the primary source for how your consumers found your products, services, or business contact information. But today’s consumers simply search. If Google, Yahoo!, or MSN can’t find you, your customers certainly won’t find you either. And how are companies communicating with their customer base? It certainly isn’t with a stamped envelope, or even a phone call. Often, they are reaching customers through emails, blogs, and social networks like Facebook or Twitter. This shift to the digital marketing world is because of one thing: it is what your customers are already doing. For years, people across the world have been using the Internet for fun, entertaining means; and now it is up to businesses, like yours, to simply follow them. It’s time to leave the Ice Age, and get online!

Discover the most cost-effective ways to reach your customers.

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay

Category: General
Tags: , , , , , , , ,
Written by:

Related Topics
 

About the author: Ron McArthur
Having joined the company in 2004, Ron McArthur continues to focus WSI efforts on the growth and profitability of our customers, consultants and partners within the WSI e-Marketplace. Ably positioned ...read more

 



Signup for our newsletter via email to receive all the breaking news, events and information regarding Social Media Marketing, SEO, Search engine Marketing and other Business Opportunities straight to your email.

Enter your email address:


  • July 2018
    M T W T F S S
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031EC
  • Upcoming Events:
    • No events.