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23 Apr
Measuring Social Media Impact

Posted by David Duncan On April - 23 - 2010

If you are spending time and effort promoting your brand using social media then you should be measuring how successful your efforts have been. Many companies do not have a social media measurement strategy in place, or they are struggling to quantify the results.  The tools you need will vary depending upon the type of social media you are using, so you need to make an assessment of how to achieve the best results.

If you look at your web analytics solution you should be able to segment some useful social media data that will help to monitor your overall digital marketing progress.

Review your Top Referring Sites

Find out which social media sites are already driving traffic to your site, and create a segment to track them. There will also be other social media sites that you are not active on that are still referring traffic to your site, which can also be added.

Add a Social Media Monitoring Tool

There are many free and paid versions of tools available that offer to monitor your online brand, these will give you a better understanding of your brand and what is being said about you online.

Add Campaign Tracking

Everything that goes out on Twitter, Facebook or YouTube that contains a link can be tracked using a url shortening tool such as Bitly. It may seem tedious initially, but once you are in the habit of adding the tracking it becomes second nature, and the resulting data makes your efforts worthwhile.

Once you have these things in place you will be in a position to show the impact that your social media efforts are having and can measure visitors and conversions.

Learn more about how WSI’s Social Media Strategy Kit can help you discover how to best to utilize social media in your business.

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About the author: David Duncan
David Duncan became a WSI Consultant after an International career in Business Management and more


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