At WSI, we have the expertise to put your site on page 1 of the search engines.
Email Marketing
Engage your customers with Email Marketing and increase your ROI.
Web Analytics
WSI not only integrates analytics with your site, we use that data to help improve it!

22 Sep
Heard of the WSI Cycling Team?

Posted by Francois Muscat On September - 22 - 2012

Have you ever seen cyclists racing down wooded trails, up busy streets or leisurely cycling across the countryside of the Great Lakes region? Then you might have caught a glimpse of the WSI Cycling Team. The team, which is co-sponsored by Team Active Cycling and Fitness of Battle Creek, MI and one of our Internet Marketing Consultants, Eric Cook, is in its first year of WSI sponsorship for 2012, althouh the team has been around for five years. They have continued to generate more interest and gain an increasing amount of support from the community.

Have you seen any of our WSI-branded cyclists on the road?

Have you seen any of our WSI-branded cyclists on the road?

There are roughly 40 individuals on the team and they compete in all types of adrenaline-fuelled cycling events, including road racing, mountain bike racing, triathlons, adventure racing and ultra-distance endurance events.

“Most of the events are local to Michigan and the surrounding Great Lakes region, but some of our team members race around the entire country,” explains Eric Cook, WSI Internet Marketing Consultant that has been involved with the cycling group – as a team manager, racer and most recently a sponsor – for the past five years.

The WSI title sponsor announcement was made at Team Active’s End of Winter Party, where Chris Carmichael (who is best known as the coach that worked with Lance Armstrong) spoke to team members and customers from around the south-west Michigan area about motivation, the cycling lifestyle and achieving your goals.

World famous cycling coach, Chris Carmichael, with WSI Internet Marketing Consultants Erica and Alicia Cook, WSI President Doug Schust and Linda Dinelle of M3-SocialMindz.

World famous cycling coach, Chris Carmichael, with WSI Internet Marketing Consultants Erica and Alicia Cook, WSI President Doug Schust and Linda Dinelle of M3-SocialMindz.

Giving back to the community

While all the WSI Cycling Team members share a passion for cycling and racing, a huge part of what they do is focused on giving back to the community. Team members volunteer at local events and regularly organize trips to schools where they teach children about the values of cycling and fitness as well as the importance of being safe on the road.

“Kids can get involved in team sports and cycling from an early age, so it’s important to teach them about bicycle safety, such as wearing a helmet, and discuss how being active can improve their lifestyle and schoolwork,” adds Cook.

The WSI Cycling Team, which all wear branded jerseys, shorts, jackets and “mechanics” shirts, have also helped create a buzz about the business, with many people initiating conversations and becoming more interested in the digital marketing solutions that the global network of consultants are able to offer.

“Our team has a unique jersey design and it’s easy to spot the WSI racers at events. Fellow cyclists and supporters often want to know where we are from and what we do, which has allowed me to strike up conversation with many local business owners,” says Cook.

Combining racing and digital marketing is ideal for someone like Cook. “One thing I love about our company is that it has given me the ability to combine my two passions – digital marketing and cycling – into one activity,” says Cook.

The team’s website, which you can visit at, is where team members can blog and give updates about triathlons, road events and other cycling activities that they participate in. They also use social media, such as Facebook, to keep in touch with one another and plan upcoming events.

While the team’s clothing order for this year has closed, they will be ordering more team kits early next year. If anyone is interested in joining the WSI Cycling Team, please contact Eric Cook directly at


Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay

Category: General

Written by:

Related Topics

About the author: Francois Muscat
Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has more


Signup for our newsletter via email to receive all the breaking news, events and information regarding Social Media Marketing, SEO, Search engine Marketing and other Business Opportunities straight to your email.

Enter your email address:

  • June 2018
    M T W T F S S
  • Upcoming Events:
    • No events.