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Today WSI facilitated 2 live webinars for hundreds of business owners and marketing professionals around the world. Entitled “Understanding Pay-Per-Click Advertising: 5 Ways to Ensure a Successful Campaign,” it was geared to educate attendees on the key tactics to implementing a successful online campaign.

The webinar was conducted by Dennis Masella – a WSI Internet Franchise owner and Digital Marketing Consultant based out of New Hampshire, USA. Throughout the sessions, Dennis helped attendees discover the unique impact a PPC campaign can have on a business’ sales process. The ability of PPC to attract traffic, qualified leads and improve your ROI, are only of the few highlights discussed at the webinar.

Attendees were also treated to in-depth instruction on the top 5 essential steps to creating a successful pay-per-click campaign:

  1. Setting the right goals
  2. Using the right keywords
  3. Focusing on the right niche markets
  4. Writing effective call-to-actions
  5. Optimizing your landing pages

Thank you to everyone who joined WSI for the special webinar! Our digital marketing webinar & whitepaper series has a new topic every month geared to helping your business leverage the Internet in ways you never thought possible. We’ll announce our next great topic for April very soon! 

In the meantime, download this month’s complimentary whitepaper!

Click here to download WSI’s complimentary whitepaper “Understanding Pay-Per-Click Advertising: 5 Ways to Ensure a Successful Campaign.”

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Category: Search, Webinar, Whitepaper
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About the author: Ron McArthur
Having joined the company in 2004, Ron McArthur continues to focus WSI efforts on the growth and profitability of our customers, consultants and partners within the WSI e-Marketplace. Ably positioned more


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