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22 Oct
Complimentary Whitepaper! Blogging to Build a Reputation Online

Posted by Ron McArthur On October - 22 - 2010

With only a week left until our free webinar, we have just released the supplementary whitepaper Blogging to Build a Reputation Online.” As we all continue to witness the rapid evolution of technology, blogging is proving to be more and more essential in order to establish a web presence. A company blog is undeniably a digital marketing tool that your business cannot afford to ignore.

Prepared by Eric Cook – a Certified Internet Business Consultant with WSI,  who is also hosting the free webinar of the same topic – this complimentary whitepaper will take you through the Ins and Outs of leveraging a blog to enhance your company’s image and solidify your expertise with your online customer base. A blog can give you, your employees,and your consumers the opportunity to post thoughts, share experiences and showcase what you know. You don’t even have to be a ‘webmaster’ to master the technique of blogging. It’s all about interacting with your audience to develop a relationship and build your brand’s credibility. Considering that many believe that “your reputation precedes you,” blogging is an outstanding way to ensure that your company’s reputation is a positive one!

Some key highlights of this whitepaper include:

  • How-to’s for promoting reader engagement
  • Tips for dealing with both the good and back feedback from your readers
  • Techniques for measuring your blog’s return on investment

Click here to download your complimentary copy of our whitepaper “Blogging to Build a Reputation Online.”

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About the author: Ron McArthur
Having joined the company in 2004, Ron McArthur continues to focus WSI efforts on the growth and profitability of our customers, consultants and partners within the WSI e-Marketplace. Ably positioned more


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