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22 Jun
Complimentary Whitepaper: Analytics Data & PPC Optimization

Posted by Ron McArthur On June - 22 - 2010

Your business’ website – no matter how informative or attractive it is – will be of no use or value to you if only a handful of people ever visit it. And with the recent explosion of digital marketing activity, establishing a strong online presence for your company has never been more important. Now, a digital marketing plan is absolutely essential to your business’ ability to keep up with the competition. But in order to capture your business’ online marketing potential, it’s essential to first, learn about the available tools to be successful; and secondly, to overcome the common fear about spending money without the ability to measure your return on investment.  Fortunately, this is exactly what our newest complimentary whitepaper is all about.

Supplementary to our upcoming free webinar, this whitepaper will take you through the ins and outs of the network of tools and the data-driven approach you can implement to optimize your business’ PPC marketing. Written by WSI Digital Marketing Experts Neal Lappe and Chris Leone, it aims to help you discover and embrace the tools and technologies that will be the future of our marketplace. Learn how your business can use the data available to you to make smart online marketing decisions that will produce a significant ROI.

Here are some highlights you can expect:

  • How to configure analytics to achieve full accountability
  • How to use Adwords to achieve higher conversion rates
  • Tips for improving your existing PPC accounts
  • How to optimize for local searches and mobile ads

Click here to download your complimentary whitepaper: Analytics Data & PPC Optimization to Achieve Meaningful Results: Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing.

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About the author: Ron McArthur
Having joined the company in 2004, Ron McArthur continues to focus WSI efforts on the growth and profitability of our customers, consultants and partners within the WSI e-Marketplace. Ably positioned more

  • Kalpana

    Thanks for all the great resources. They are certainly useful for the ICs.

  • Kalpana

    Thanks for all the great resources. They are certainly useful for the ICs.

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