|WSI’s Neal Lappe & Chris Leone Host Another Great Digital Marketing Webinar|
Today WSI held another free webinar as a part of our ongoing Internet Marketing Expert Webinar Series. But for the first time ever we had two WSI Search Marketing Strategists facilitating the session: Neal Lappe and Chris Leone. Both Neal and Chris held two one-hour sessions providing attendees with best-in-class solutions for combining web analytics data with PPC AdWords to boost ROI.
This was definitely another successful and highly informative session. And if you attended, hopefully you walked away with greater comprehensive knowledge on how to best use a network of tools and a data-driven approach to optimize your PPC marketing. WSI facilitates these complimentary webinars every month with the goal to better equip you and your business with more digital marketing skills to find prospects, convert sales and drive growth online.
And as if the webinar wasn’t insightful enough, Neal and Chris have provided a complimentary whitepaper, “Analytics Data & PPC Optimization to Achieve Meaningful Results: Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing.” This whitepaper will further help you learn how your business can use the data available to you to make smart online marketing decisions. Through it, you’ll discover and embrace the tools and technologies that will be the future of our marketplace.
A few of the main highlights in the whitepaper include:
- How to configure analytics to achieve full accountability
- How to use AdWords to achieve higher conversion rates
- Tips for improving your existing PPC accounts
- How to optimize for local searched and mobile ads
Category: Search, Site, Webinar, Whitepaper
Tags: Adwords, PPC Marketing, ROI, web analytics, Webinar, WSI Digital Marketing,
Written by: WSI Corporate