WSI Internet Franchise Blog

You probably already know that before you decide to hire a digital marketing expert, there are a few preliminary steps you need to take. Before any contracts are signed, be sure you’ve grilled them on the issues and marketing concerns specific to your business’ online needs. After all, you don’t want to waste your money, right?

Here are a few questions to ask a digital marketing consultant to ensure you’re hiring one with the right expertise to give your business world class digital marketing solutions to drive growth online!

1. What are your success stories? Asking to see examples of which sites they’ve worked on should be the first thing you ask. Case studies will help you get a feel for the consultant’s past work and illustrate how they’ve helped other businesses with their online initiatives. Digital marketing consultants with sites you’ve heard of and brands you respect are great signs. Also, gold stars should be given to consultants whose SEO work has transformed small businesses into visible search engine contenders. Avoid anyone who is reluctant to pull up examples of their organization’s work. A true digital marketing expert would jump at the chance to showcase their successes. Stay away from those who skirt the issue.

2. What would you do for my business? This is a simple question, but one that – if answered correctly – should reflect knowledge of your website, brand and vision as well as web solutions that are innovative and multi-layered. Generic answers and aggressive sales pitches without solutions should be tossed into the “no thanks” pile. Digital marketing consultants worth keeping will have answers you never would have dreamed of. After all, that’s why you’re hiring an expert.

3. How much SEO does my business need? A no-nonsense consultant will lay out for you every service they recommend, what it will do for you, and how much you will pay. This question will again be a litmus test to figure out how well they know your business and its needs — not to mention how cost-conscious they will be with your marketing dollars. Ideally, you and your consultant should share a goal to get the best return on investment as possible.

Hiring a digital marketing consultant should be an experience that benefits your business while providing an education in SEO. The best consultant will meet you in the middle armed with information and world class business solutions for your website. To talk to a consultant about your SEO needs today, contact one of our knowledgeable WSI Digital  Marketing experts.